Brazilian football hero, Pele, is suing Samsung after he claimed they improperly used his identity to advertise televisions.
The lawsuit was filed earlier this month after the 75-year-old claimed the company used a Pele look-alike in an advert used in the New York Times in October.
And the case has now been taken to Chicago federal court.
The advert's wording doesn't mention Pele, but claims the elderly black man pictured in it 'very closely resembles' him.
A white footballer is also seen performing a 'modified bicycle or scissors-kick' - a move which was perfected and famously used by Pele.
The lawsuit, which was filed earlier this month by attorney Fred Sperling on behalf of the ex-footballer, says the ad will confuse consumers and hurt the value of his endorsement rights.
As a result, it seeks $30 million (£21 million) in damages.
Pele has endorsement deals with other companies, including Volkswagen, Subway, Emirates and Procter and Gamble.
However, the lawsuit says the ad appeared after Samsung broke off negotiations to use Pele's image in 2013.
Specifically, the lawsuit said Samsung pulled out of negotiations at the last minute 'and never obtained the right to use Pele's identity in any manner or in any format.'
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