A Chinese laundry detergent company is under fire over a new commercial which many have interpreted as racist.
The new commercial for laundry detergent brand Qiaobi shows a Chinese woman shoving a black man into her washing machine with one of the company's detergent pods and the man emerging as a light-skinned Chinese man.
The commercial reportedly started airing this month in China on TV and at Wanda Theaters and quickly spread online.
The shocking commercial begins with a Chinese woman walking up to her washing machine to start a load of laundry, when a dark-skinned African laborer holding a paint brush and wearing a stained white shirt enters the room and whistles at her in a flirtatious fashion.
The Chinese woman motions for him to come closer and the black man approaches as if to to kiss the woman. But at the last second, she feeds him a laundry pod and then shoves him head first into the washing machine.
She then slams the top of the washing machine shut and starts the cycle, jumping up on the appliance with a smile on her face as the man screams and groans from inside.
Chinese laundry detergent company Qiaobi has come under fire for what many consider a blatantly racist commercial advertising their laundry detergent pods
The commercial shows a black laborer whistling at a Chinese woman as she starts her laundry
The Chinese woman then beckons the man forward, who has paint marks on his face and stains on his shirt
The black man leans in to kiss the Chinese woman but she appears to recoil slightly
At the last second, she pulls out a Qiaobi laundry detergent pod and feeds it to the dark-skinned man
Their previously flirtatious interaction then turns violent as the woman shoves the man into her washing man
When the cycle ends, the woman opens the top of the machine and a cleaner, light-skinned, Chinese man emerges to her delight.
The commercial ends with the 'improved' man holding up one of the laundry pods and a picture of the detergent box appearing on the screen.
No comments:
Post a Comment