Dear Mr. Zuckerberg,
Permit me to suspend the greetings. I'm sure you don't also have time for the fluffs.
You have clear missions that you're here for and are already getting
down to the business. I'm very glad you're using every minute of your
precious time on this tour to find and address the issues hindering
millions of users from maximizing the tools you have created and also to
bring on the untapped potential users due to Internet challenges. I
love that you're driven by specific goals.
OK, no time for long epistles.
While you've tried and are still trying politely enough to cope with
the paparazzi-loving elites and staunch professional-celebrities of
Nigeria, some of them are genuinely engaging you on cogent issues and
I'm sure you're filtering words you get, appropriately. I don't need to
advise you extensively on this because you must be readily guided on to
simply smile for their cameras while you take important points from
those engaging you on critical issues.
Now, to your list of take-homes, brother Mark Facebook Zuckerberg,
the following are germane points. These points will not only make your
platform the greatest tool in the hands of a craving and creative
generation of startups, but also make you the long awaited messiah whose
historic visit made the salvaging intervention for breakthroughs
against unemployment, redundancy and avoidable restiveness. Some of
these suggestions you may have heard, but this piece is to support your
guided consciousness about them as there may be overwhelming dramas and
distractions being spontaneously created to arrest and impress you.
First, and I acknowledge that you may have recognized this by making
your first stop upon touching down in Nigeria to be Sabo, Yaba in Lagos.
Nigerians are hard-working creators and you've readily seen this during
your visit to the Co-Creation Hub (CChub) and Andela startup firms,
respectively. You saw dedicated and determined young techies and other
startups creatively using foundational tools to churn valuable products
that have significantly turned daily lives into ease for the human.
What they have mostly lacked, however, is the means to take their
innovative content or products to meet the eyes of their variously
located potential clients. They possess a significantly "weak" currency
against the standard currency unit applicable for ads space purchased on
the global Facebook platform. The dollars continue to dwarf the naira
available to them on the daily basis. As I write, you'd by now almost
not detect the naira standing beside the dollar. Now it's official,
Nigeria is in (belatedly admitted) recession.
So, whether by making location detection tools in combination with
some other user identifiers, or through some location-peculiar
separators, put these Nigerian startups at some level they are able to
rub shoulders with other startups where currencies are robust, so they
don't get killed by the wide inverse between the naira and the dollars.
80 million users from Nigeria would not only maximize their space, but
will be a higher revenue drive for the platform when more users are
encouraged to push their products or contents through. More so, it will
be a strategic window for conversion of many trolls to real users,
limiting also the tendencies for fraud, or several debts on numerous
debit cards that will not come back to pay up or run further ads. I'm
sure you understand this, which is also a startup support and
empowerment window, way better than very of the hyped indigenous
charades by unserious government administrations in Nigeria, put
together.
Secondly, and you're also addressing this by announcing the launch of
a satellite in space. I'd only request that signals are made
particularly stronger in specifically dry areas, including Nigeria's
Northeast. I'll briefly state how this will be a great innovation and
highly revolutionary. It will reduce the poverty ravaging the Northeast
by giving opportunities in technology to the mendicants or "Almajiris";
improve presence of technology and hence, foster development with
revelation of better sides of life to the awkwardly orientated children
growing up in the dry land with a singular dream to fight vaguely
existent enemies; help greatly in combating crime, exposing lodgment of
terror elements and ultimately will help in quicker rescue of not only
the #ChibokGirls but also other numerous but unknown abductees of the
terrorists; help existing users maximize their use of the platform
through creation of wider competition and ultimately lowering cost of
data subscription; other advantages as offshoots of the aforementioned.
Third, and I take this importantly, allow content creators monetize
their posts. Maybe, this sounds like "share your revenues" with those
creating the contents, but it's the next way to go. This is the only
thing Google possesses over Facebook, for now. Making two types of
account; one for advertisers (Adwords) and the other for publishers
(Adsense).
It's time to begin empowering users by allowing them earn from their
contents. Some pages have as many as one or two million fans and gain up
to equal or more number of views landing on their pages per day.
If Facebook can let pages choose whether to allow ads run on them
while viewers are looking at contents and then a fraction of the ads
revenue generated by Facebook through placing ads on the desktop sides
or newsfeed is paid to the pages that generated them, it will inevitably
become the hub of all content, including videos, which many users now
prefer to view natively on the Facebook platform than going out to
YouTube.
This will also reduce dependence of many users on the traditional
website presence creation to focusing topic on entirely new agenda of
building their communities on the social media.
What more, it will reduce piracy and fraud. If contents are scanned
and screened to be originally genuine by the page posting them before
they can be monetized, it will reduce the "lifting spree" act by
copyright breachers and compel users to be genuine and creatively
generate innovative contents. Naturally, plagiarism and frauds will be
demotivated, championed by the purity policy in Social Media content
monetization process.
Lastly, Facebook must begin to hunt down fake or imitating accounts. I
understand business is sweet, but it is better when dignity is trusted.
Many accounts are fake and thrive on Facebook. They must be hunted down
as they are capable of undermining integrity of the system.
I'd also like to add that Instagram is innovative but still isn't
flexible for startups in Nigeria and Africa. The same suggestions for
Facebook should be considered for Instagram.
As I write, it is with sincere heart, knowing well that if you allow
these suggestions have consideration in your next plans, you'd become a
savior of many youths from the yoke and shackles of unemployment in
Nigeria. Take it that your short but powerful visit is more impactful
than the daily but non-felt presence of government in Nigeria. SURE-P
has fallen like a house of cards; other nepotistic and individualistic
employment or empowerment windows by past and present administrations
have only benefited those in the circle of government officials.
So, technology is the next hope to go and many startups can't wait to fly with widened opportunities.
Accept my kind regards and enjoy the rest of your touring experience.
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